| Trisha’s Greatest Hope | ‘ I’m scared of Death ‘ | Flinstones Game Preview | Coral in Crisis | The Mouse Roars | Stop Killing Our Dolphins | |
| Tone | Sad , solemn, reflective, the short sentences also try to make us feel emotional. Words such as death, mental illness etc. | reflective or pensive, at times fearful | jovial, friendly,
conversational personal |
urgent, angry, dedicated, worrying, serious | matter- of - fact, factual, at times conversational ( " Mum..") | Sad, angry, determined,
serious, lamenting and personal ( ‘ our friends ‘ ) |
| Target Audience ( Age and Gender ) |
Parents , especially women and those who know that children watch Playschool and have families. | Women who watch Murphy Brown and who can relate to having a husband and relying on his support. Photos suggestive of family | Teenagers, mainly boys ( since it is mainly boys who stereotypically like crazy ramps etc ) |
A wide range of people since many different age groups are concerned about the environment and who have some knowledge and awareness about it | Adults - parents but those who are more sophisticated and have an interest and intelligence to analyse the media ; knowledge of the business mind is presumed | Youth and adults interested
in and concerned about animal cruelty |
| Language used | Not too difficult, the average person could understand it. Words like subtle, channeled, stigma presuppose some knowledge of formal language. | Similar to the first article - not teenage language, formal, yet also conversational because of the personal quotes. | Very easy to understand ,
colloquial expressions used as well as expressions such
as ‘ boring ‘ and ‘ oh come on ‘ |
not always difficult though mostly understood by the scientific community and those interested in conservation | quite complex language and
sentence structure (intoxicating, potent, relics, whirlwind editing, cribbed, ----) |
simple words used, |
| Sources of information | Lots of quotes, facts, own opinion, personal experience, statistics, anecdote. | Personal experience, facts about her husbands illness | personal experience, facts, personal opinion, ( ‘ I think ‘ … ) | facts, quotes from well known scientists and different government departments, statistics, | facts, personal opinion, quotes, | facts, indirect quotes ( " However conservationists…call this…the Wall of Death .. " ) |
| Form and Structure | Photo, headline with different print, uses quotes, sponsor logo | photo inserts with captions, short paragraphs, | More pictures and more interesting graphics | photos, ‘ Stop Press ‘ segment, larger print of more important information, captions | photos and captions, column form | Large print for STOP, repetition for effect - ‘ we ‘ , subheadings, product analysis |
| Type of Magazine | Australian woman’s weekly | New Idea | Video or Game magazine | Greenpeace magazine | Time | Greenpeace magazine |
| Purpose | To increase awareness about Schizophrenia and to encourage the public to help children and the family unit. | To explore one aspect of the human situation, one human interest - the fear of dying | To provide information to youth regarding available games | To warn and encourage action about a serious issue | To provide an analytical look at Walt Disney | to inspire outrage at what we are doing to Dolphins and to encourage a change of heart and some action. |